With more than 2 billion monthly users, Facebook continues to dominate the industry, despite the fact that data suggest that the balance is shifting in favor of tools such as Instagram and Snapchat among younger generations. Furthermore, it has maintained its position as the most popular social network in the world, surpassing both YouTube and WhatsApp.
Therefore, if you want to ensure that your company’s content is seen and heard by customers, having a strong presence on Facebook is very necessary. Optimizing your Facebook page is essential if you want to get the most out of it (i.e., attract and captivate visitors, direct them to your website, and convert them into leads or customers). Some suggestions for optimizing your company’s Facebook page are given below.
1. Establish a corporate page rather than a personal profile
First and foremost, you must build a corporate page (rather than a personal profile) on Facebook that accurately portrays your brand. It’s incredibly simple; all you have to do is follow five simple steps to get started on Facebook for business.
The pages are similar to personal profiles, but they include capabilities that are only available to businesses and organizations. You may encourage your followers to “Like” the page so that they can see updates in their news feed, which is not feasible with personal accounts.
You will not only be able to boost the potential of your company’s presence on Facebook, but you will also be in compliance with the platform’s guidelines as a result of doing so (since it is against the Facebook Terms of Service to use a personal account on behalf of something that is not a person, as in the case of a company). If you already have a personal profile that you use for business reasons, convert it as quickly as possible into a company page.
2. Make use of a visually appealing cover photo
The Facebook page layout allows you to display a cover photo with a resolution of 820 × 312 pixels at the top of your corporate page. You’ll need to tweak your cover photo in order to capture the attention of new visitors, encourage them to explore your page, and provide them with further information about your company or brand.
3. Include a photo that is easily identifiable on your profile
Choose a profile photo that your visitors will immediately identify, such as your company logo or an image of your face if you are a consultant or have built a personal brand around your expertise or experience. Being immediately identifiable is highly vital for people to find you and like your page, which is especially true when they are looking for Facebook pages to like.
If you pick poorly, your profile photo will show at the top of your Facebook page and will be the thumbnail image displayed next to all of your page updates, so make a good first impression.
It is important to remember that the size of Facebook profile images are 180 by 180 pixels while selecting a photo (although the photo will be 140 x 140 pixels on mobile devices).
4. Make the “Information” section more user-friendly
The “Information” section is one of the first things that people view when they arrive at your website’s home page or blog. A preview of your community may be seen on the right-hand side of the website, underneath the information about your community. Those who wish to view the full section can do so by selecting “See all.”
5. Get the Badge for “High response rate to messages”
In exchange for responding swiftly to the vast majority of messages from other members of the community, you can earn the badge “high response rate to communications.” According to Facebook standards, you’ll see the emblem beneath your cover photo if you’ve had a 90 percent response rate and an average response time of 15 minutes in the previous seven days.
If you don’t answer to messages as frequently as you should, your response rate will not be displayed. In either case, having the badge will communicate to people that your organization is responsive to their requirements and is concerned about what they have to say. Earning the badge should be among your possibilities.
6. Make a list of your milestones
All of your most recent accomplishments will be shown in your bio, and people will be able to access them through the “Information” page. However, as a result of the new Facebook page structure, the milestones will no longer be presented in a more prominent manner on the timeline.
7. Post at a time that is most convenient for your target audience
When is the optimum time to post on Facebook, for example, is another commonly asked issue. In truth, there isn’t a single response that is accurate. The most convenient days and hours to post may differ depending on the company.
The most effective time to post depends on a variety of factors, including your audience’s use of Facebook, the region you are targeting, the content of your posts (whether they are humorous or serious, for example), and your objectives (such as the number of clicks or times you want your content to be shared).
8. Make the greatest material from your blog available for publication
In terms of businesses, social media networks continue to be dominated by their content. Because of the smaller number of the prospective client base and the higher average costs for B2B organizations, social media may be particularly revolutionary for these businesses.
Begin by filling your page bio with the most prominent and helpful stuff from your blog entries, and make the selection of this content. Try linking your blog to self-publishing links if you are short on material yet have a business blog. This will allow you to automatically post fresh blog content whenever new blog content is created.
The majority of blogging systems, such as WordPress and HubSpot, have this capability as standard in their software; you simply need to enable it and sync it with your web page. However, we urge that you do not take use of this feature. It’s fine to have part of your content posted automatically, but make sure there’s a genuine live person publishing and connecting with your followers.